Boutique 25 Hotel
A hotel of two kinds

A Grade II listed building in Yorkshire is rebranded to better reflect its offer and variety of interiors, a deluxe B&B in the style of the seminal Manhattan Boutique hotel. Its central stairwell skylight inspires the new hotel logo, a reminder of the property itself. The new identity is branded across signs, bedroom guides, staff wear and a new website which includes the building’s history.

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Hearing Eye
The poetry publishing platform

A definitive brand identity boldly signals the past and future of the celebrated poetry publisher. The new mark enables a continued tradition of individually designed publications, branded in exclusive typographic styles. A new website will include writer profiles, video readings and a proposed shop of illustrations from popular releases.

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Indiability
Changing the face of disability

The strategic review of a pioneering educational activity reveals the need for a new organisation to throw a spotlight on the millions of people across India who are physically disabled. Indiability is envisaged as a global charity and its formidable urban and rural mission includes initiatives following the United Nations’ Millennium Goals.

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Mini Magoo
Looking forward to nostalgia

A strategic anniversary rebrand returns the activity to its traditional values, with a brandmark inspired by vintage deli signs. The vision includes economical packaging solutions to cater for foodmarkets, stores and hotels.

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MLA Council and Partnership
A new identity to illustrate change

A new logo, promotional vision statement and refreshed website help to clarify the historic mission of a national lead activity. Its task is to align and guide three related domains, their numerous agencies and the UK’s 2500 museums, 1200 libraries and 1 million archives.

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NIcholls Brimble
Refreshed for a new generation

NIcholls Brimble is a traditional law firm that knew it needed to make changes to its brand identity before embarking on an expansion programme. However, it didn’t want a ‘brand makeover’ favoured by many agencies. Instead, emphasis was placed upon modernising its brandmark, stationery and guidance for a new website.

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Portobello Dance
Future steps

Repositioned and renamed as a destination dance school and dance organisation, the logo for Portobello Dance alludes to its core classical training, impacting students of all dance styles. As a charity, it provides open door access and affordability.

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Red Leaf Group
Marking out a territory

A group mark designed to endorses a number of ventures.

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Ashbell's
'Southern Roots, a World of Flavor'

First established in 1893, the relaunch of Ashbell’s targets today’s discerning consumer with its traditional attributes. The brandmark features a new drawing of ‘Grandpa Ashbell’ and lettering inspired by Southern culture. New brand architecture facilitates product flexibility and upscale positioning. For a variety of launch products, a flexible label design system satisfies US regulations.

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Crafts Council school videos
Making it clearer

Meet the Makers is a school module including filmed insights of the world of craftspeople in the UK. The packaging of the school video also makes a statement about a maker’s acute sense of design, materials and form. Instead of using a conventional paper sleeve, accurately positioned stickers on an acetate insert elevate the ordinary video case to an object of desire.

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Mini Magoo
Ready to eat

An initial review repositions and economically repackages a cereal range for a competitive presence. A stronger demand across a variety of outlets from delis and cafés to restaurants and hotels includes new award winning varieties.

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Music: Postcards from Home
Album of musical memos (5-star review)

A faraway album concept in name and design appropriately completes and packages a project by three musicians with world music, jazz and classical backgrounds. The album subsequently attains a 5-star review.

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Bug Village
Growing around germs

Bug Village is a fun board game for Indian villagers about the perils of bad hygiene. It is inspired by years of ground work by the charity, Indiability and the classic Indian invention, Snakes & Ladders. To illustrate a number of hazards and pitfalls, germs were selected from a school art project. The game is printed on large waterproof ground sheets, donated by Dupont.

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Indiability
Creating respect for disabled people

Exceeding expectations way beyond a planned simple communication, the first ever bus poster in rural Rajasthan affects the bus drivers themselves. Unlike an unimaginable past, they now stop their bus for disabled people at bus stops. Furthermore, the bus company has changed its route to stop at a school for disabled children.

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Resource
Easier to read (Award winner)

A cumbersome ring bound manual is reformulated as a large capacity folder pack containing 12 booklets. Its availability in two sizes caters for both management personnel and the highly visually impaired. Winner: National Information Forum Awards.

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Think
Fun discovery guides, India

'Think’ brings important information and global standards to youngsters and families in Indian villages in a fun and entertaining way. Each issue is available in English and Hindi editions containing comic strips, personal insights, puzzles and mobile-inspired chat stories for the inquisitive and tech savvy crowds.

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CTS: Clock onto Safety
Whistle while you walk

A popular animated figure sports a violin for the City of Birmingham Symphony Orchestra. The project brings road safety to thousands of children in a live classical music concert.

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King for a Day
On pride and love

A Father’s Day dinner and drinks event avoids clichéd graphics and creates new appeal with a more cultured image, manipulated to suit the event.

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Poetry Olympics Weekend
Royal Albert Hall

A departure in illustrations of the Royal Albert Hall promotes a major event of poetry, jazz and world music with celebrities Kylie Minogue and Nick Cave.

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Tabernacle Folk
Music Festival

Commissioned photography promotes an annual event of high profile folk musicians and collaborative music. (Photography: Hugo Glendenning)

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Annexe, London Fashion Week
Exponentially expanded

A broad role over four seasons helps an exhibition grow to become London’s largest fashion trade show. Presenting around 40 designers biannually, slogans, publicity, 3D design, environmental graphics and fundraising materials attract sponsors Ty Nant and Nissan.

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Contemporary Applied Arts
Britain’s largest crafts gallery

A review of Britain’s largest crafts gallery improves its interior and street impact. New corporate information and publicity for over 75 shows helps to empower the platform over its first ten years.

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Crafts Council Exhibitions
Three decades and counting

A comprehensive anniversary exhibition design entails a new system of fixtures, displays and gallery information, devised for future touring exhibitions.

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News at The Grove
Smarter than most

A portfolio proprietor’s ambition of "London’s smartest newsagent" requires a review of every 2D and 3D aspect of the shop, located in a premium spot on Westbourne Grove in Notting Hill. The final direction in layout and branding includes a package of select offerings for its local upmarket culture.

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Carnival Captured
Curating a prizewinning show

To celebrate 50 years of Notting Hill Carnival, an open exhibition project spans its naming, promotion, curation and judging.

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Indian Drum Clef
Making music history

The Indian Drum Clef complements a groundbreaking notation system, which incorporates Indian drumming into written Western music. Following the character of traditional clefs, the design mimics both drum heads, sitting on a two line stave. Endorsed by established music institutions, drawings have been digitised for popular music software, heralding a new dawn in music composition and education.

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London 2012
Cultural Olympiad

Group brainstorming and conceptual ideas are shaped up for the Londonwide performing arts festival leading up to the 2012 Olympic Games.

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