Ashbell's
'Southern Roots, a World of Flavor'

Ashbell's

Ashbell's
'Southern Roots, a World of Flavor'

First established in 1893, the relaunch of Ashbell’s targets today’s discerning consumer with its traditional attributes. The brandmark features a new drawing of ‘Grandpa Ashbell’ and lettering inspired by Southern culture. New brand architecture facilitates product flexibility and upscale positioning. For a variety of launch products, a flexible label design system satisfies US regulations.

Crafts Council school videos
Making it clearer

Crafts Council school videos

Crafts Council school videos
Making it clearer

Meet the Makers is a school module including filmed insights of the world of craftspeople in the UK. The packaging of the school video also makes a statement about a maker’s acute sense of design, materials and form. Instead of using a conventional paper sleeve, accurately positioned stickers on an acetate insert elevate the ordinary video case to an object of desire.

Maroon Gold
From strength to premium strength

Maroon Gold

Maroon Gold
From strength to premium strength

The initial review of a boutique hair and body care range leads to a fortified offer as it is redesigned for wider availability. Whilst the fledgling business grows, a tagline drives its premium value and its brand and marketing potential is further developed.

Mini Magoo
Ready to eat

Mini Magoo

Mini Magoo
Ready to eat

An initial review repositions and economically repackages a cereal range for a competitive presence. A stronger demand across a variety of outlets from delis and cafés to restaurants and hotels includes new award winning varieties.

Music Shahid – Heartfelt
Début album title

Music Shahid – Heartfelt

Music: Postcards from Home
Album of musical memos (5-star review)

Music: Postcards from Home

Music: Postcards from Home
Album of musical memos (5-star review)

A faraway album concept in name and design appropriately completes and packages a project by three musicians with world music, jazz and classical backgrounds. The album subsequently attains a 5-star review.

Music: Reels to Raga
Harmonic belonging

Music: Reels to Raga

Music: Reels to Raga
Harmonic belonging

The synopsis for an innovative album explains how the music is ‘finding how similar things often are when they seem to be so different; and about celebrating when two things that come from thousands of miles apart sit together as naturally as two friends breathing the same air'.

The Winter of Love
Film re-release

The Winter of Love